Ever experienced going back home just because you left your mobile phone? Life has never been easier since the advent of mobile phones. This is not only true for handling personal matters but also for business transactions. Executives can receive calls even though they are not at their office; marketing professionals can contact prospects; and procurement can conveniently communicate with suppliers.
These were just some of the convenience brought by mobile phones. As time goes by, technology advances. This just means more and more features that can be utilized to boost marketing efforts for your UK business. As of Q1 2011, 48% of mobile phones in the UK are email list smartphones and sales are increasing too at an insane pace. It is not long before the smartphones will not only dominate traditional mobile phones but even make them obsolete. What does this trend mean to businesses in UK?
It is very clear that marketing directed towards smartphones would definitely reach and penetrate our target market. The next question would be, "How can this be done?" Here are some of current features of mobile phones and corresponding advantages for business marketing. Traditional Call and Text Since almost everyone if not all brings their mobile phones wherever they go, then the best way to reach someone is through his / her mobile phone.